Start private inquiry ↗Arushi Kapoor · The Agency Art House
Art Advisory for Luxury Real Estate & Developers
Arushi Kapoor and The Agency Art House advise luxury homeowners, architects, interior designers and developers on art for exceptional residences, hospitality, and new-construction projects. The work spans art commissioning, sourcing, framing, installation and the long-term stewardship of the art programme.
Why art and luxury real estate belong together
In the highest tier of residential real estate, the art programme is no longer an afterthought — it is part of how the property is conceived, sold and lived in. A thoughtful art programme differentiates a property, accelerates the sale, deepens the relationship with the buyer, and creates a more considered place to live. Arushi works with developers, architects and designers from early in the design process through to installation.
What the advisory work covers
An art programme for a luxury real estate project typically includes: (1) an art direction document that responds to the architecture, the interior design and the target buyer, (2) a sourcing strategy across primary, secondary, auction and private-sale markets, (3) commissioning where the work should be custom, (4) framing, lighting and installation planning, (5) documentation, conservation and insurance coordination, and (6) a stewardship plan that lives with the property after sale.
Working with developers on new-construction programmes
For new-construction developers, Arushi supports the art programme as part of the sales and marketing strategy — a well-curated art programme is a meaningful differentiator in the luxury market, particularly in Los Angeles, Miami, Aspen and New York. The work can include art direction for model residences, art consultancy for sales galleries, and a defined handover process for the buyer's own collection.
Confidentiality and the luxury real estate relationship
Real estate work is often highly confidential — model residences are not photographed, buyer identities are protected, and sales strategies are not public. The Agency Art House maintains the same confidentiality standard as the developer's own team, and the relationship is governed by a clear engagement letter from day one.
Frequently asked questions
Common questions
- What is luxury art staging?
- Luxury art staging is the practice of curating, commissioning and installing art in a luxury residence as part of how the property is presented, sold and lived in. It is a specific discipline that responds to architecture, interior design and the way the home will be used.
- Do you work with developers on new-construction projects?
- Yes. Arushi works with developers on art programmes for new-construction luxury residences, including art direction for model residences, commissioning for common areas, and the handover process for buyers' own collections.
- How is art advisory for real estate different from interior design?
- Interior design is concerned with the architecture, the surfaces, the furniture and the materials. Art advisory is concerned with the artworks themselves — sourcing, commissioning, due diligence, framing, installation and the long-term stewardship programme. The two are deeply complementary, and the most successful luxury projects integrate them from the earliest design phase.
- What is the typical budget for a luxury real estate art programme?
- There is no typical budget — it depends on the property, the architecture, the sales strategy and the target buyer. The Agency Art House works with projects at a wide range of budget levels, and is transparent about its fee model and the cost ranges for different categories of work.
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